Speaking With Soulja Boy, Rap's Social Media King

Multiplatinum rapper Soulja Boy, who has 2.5 million Twitter fans and has had his videos watched more than 500 million times on YouTube, talked to WSJ's Lee Hawkins as part of "WSJ Weekend Conversations. " The 20-year-old rapper discussed his Internet marketing strategy for his forthcoming single, "Speakers Going Hammer," and performed the single for a crowd of fans.